Gone Beachin' Apparel Company emerged in 2013 near Grand Rapids, MI with the passion to design premium beach apparel for chicks and dudes around the world.
Founded by beachin' enthusiasts with an idea inspired by growing up near the Great Lakes in Michigan and living in Florida for a college program.
The company is expanding from shoreline to shoreline with the Gone Beachin' Salted and Gone Beachin' Unsalted lifestyle apparel lines. The heart of the brand is built from the beachin' enthusiast communities living adventures along the lakeshore and seashore.
ORIGIN OF THE NAME
The founders of the company left notes on the refrigerator for their roommates that said "Gone Beachin'" when they would go out to the beach for the day.
WHAT DOES GONE BEACHIN' MEAN?
Definition: Gone Beachin'
1. The act of going out to the beach or beaches for any purpose. It could be for simply laying out, long walks, relaxing with friends, water sports, sports on the beach, flying a kite, fishing, running, etc. You name it. If it involves going to the beach, then you have Gone Beachin' my friend.
"You should've gone beachin' with me bro. There were some totally gnarly waves out there!"